Data is the lifeblood of any successful Pay-Per-Click (PPC) campaign. Without it, you’re shooting in the dark. Plain and simple.  There is data used to set up a PPC campaign. There is data collected during the campaign. There is data collected long after the campaign.  The data you capture and how you use it determines

We frequently run across business owners who have a negative opinion of marketing. We get it. You’ve made countless sacrifices for your business. You are naturally wary of putting everything in the hands of marketers who could jeopardize your success.  Maybe you don’t take it seriously. Maybe you’ve had bad experiences in the past. Whatever

Most marketing agencies follow a similar process for developing a marketing strategy. However, we do things a little differently at Divining Point. Like most agencies, we pride ourselves on developing a marketing strategy for your company that is both meticulous and innovative. You’ve probably heard that before, so we understand why you may be skeptical.

We’ve seen it all. Business owners are hungry for leads. They need sales now! But when the lead engine comes alive the client fails to close deals. This leads to all manner of questioning the leads, the ads, and even marketing in general.  Unlike product companies that offer a clear path to an online purchase,

Online search behavior is the perfect illustration of how “the only constant is change”. Your company will be left behind if your marketing isn’t adapting to the new realities of online search. Here is what’s happening now.  There Are More Ways to Search Consumers are no longer restricted to traditional search engines like Google. They

Nothing makes business owners groan like the suggestion of Pay-Per-Click advertising. It’s a common reaction thanks to the poor results and expensive cost overruns courtesy of unprofessional marketing agencies. We get it.  Where many agencies fail is in the setup of advertising campaigns. From keyword research to conversion tracking, your PPC campaigns should allow you

Imagine walking into your favorite bar, and the bartender instantly knows what to recommend based on your preferences. This scenario perfectly illustrates how your brand’s unique value proposition, features, and benefits should be communicated. Your messaging and positioning should be so simple and clear that a bartender could easily recommend it to a patron. The

There is no debating the impact that Artificial Intelligence (AI) has had on the marketing world.  Ever since OpenAI released a free preview of ChatGPT in late 2022, marketers have latched on to countless new apps and solutions with the hope of harnessing the efficiency and speed of AI. To the casual observer, it’s as