Today’s buyers have an insatiable appetite for useful content and a strong aversion to a sales-pitch.
The Internet offers them endless opportunities to research your company, your products, your services, and the experiences your clients have had with you. This all happens long before they make any kind of contact with you or your sales team. They have questions to be answered, and they seek information to help them make a decision. You can guide them into your pipeline by providing quality content that positions you as an expert…versus a salesman.
As your customers use popular search engines (Google, Bing, etc) to punch in popular keywords – or phrases – related to your business, your best chance at gaining their business is to be at the top of the results list. But how do you get there? Again, the answer is quality content, written with search engine optimization (SEO) in mind. Search engines crawl the web and give higher ranking to sites with content that is fresh, updated and useful while punishing sites that feature old content or spammy blogs stuffed with keywords. As search engines find your regularly-updated blog and your audience consumes your content, you’ll rank higher and build brand trust.
70% of consumers prefer to learn about companies through articles instead of advertising. (SPRKD)
The average person consumes 11.4 pieces of content before making a purchasing decision. (Forrester)
95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings. (DemandGen)
75% of B2B buyers say that a vendor’s content has a significant impact on their buying decision. (DemandGen)
When it comes to content, we consider both digital and tangible assets, since the combination of the two influences the perception of your brand. Whether it’s blogs, email newsletters, printed brochures or paper flyers, we take an inbound approach to content marketing that will lead your buyer to your site where a conversation can occur.
Make Your Content Marketing Better With Our Help
Buyer Persona Research
Pinpointing who your buyers are and what they are trying to accomplish or achieve.
SEO Keyword Development
Finding the keywords that’ll ensure you’re speaking your customer’s language.
Content Planning and Strategy
Determining your “why” for creating content and then building the “how” to get it done.
Creating everything that will position you as a thought leader, from blogs to infographics.
Proofreading, fact-checking and editing. Making your content excellent.
Content Publishing and Sharing
Publishing to your site, distributing on social and sharing however possible.