Brand Identity

Think of your brand as the public’s perception of your company. It is an intangible object that defines the way you present your company to the world.

Brand identity, on the other hand, is the tangible group of visual assets that express your company’s mission and goals, while simultaneously providing the look and feel of your brand. Memorable brands are built upon a foundation that is the perfect mixture of design and messaging to stir emotion and drive strategy. Your brand identity establishes the first impression your customer makes about your company. Therefore, investing in a memorable, professional, and unique brand identity increases the likelihood of your company being remembered, trusted and eventually hired.

  • On average, 5 to 7 brand impressions are necessary before someone will remember your brand. (Pam Moore)
  • The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)
  • 64% of consumers cite shared values as the primary reason they have a relationship with a brand. (Harvard Business Review)
  • Color increases brand recognition by up to 80%. (University of Loyola)

No matter the stage of your business, we take an all-encompassing approach to brand design. Your brand is much more than just a logo, and your brand identity is the first step to building it. Consequently, when developing your brand identity, we consider your company history, buyer personas, business goals, and a full range of factors that influence the dynamics between your company and your buyer.

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Build Your Brand Identity


Establishing the ideal nomenclature to make an impact.

Logo Design

Designing an impression-making mark that expresses your company’s message.


Using the right language to convey your value and build connections.


Selecting font and type that express your company values.

Color Palettes

Choosing a color convention that defines your brand.


The perfect combo of logo and messaging is like a silent salesperson with a high ROI.

Brand Style Guide

Your guide for ensuring a consistent brand across all marketing and collateral.

Brand Tagline

A meaningful phrase that connects to your brand’s story.

Collateral Design

Business cards, flyers, etc. – anything that grows brand awareness.