How a Web Design Scam Tried to Ensnare Us

How a Web Design Scam Tried to Ensnare Us

A web design scam is making the rounds and landed in our inbox. Here is how we handled it, and what you should know to protect yourselves. An inquiry for a new project came through our website. It seemed harmless enough. It’s not unusual to get requests for our...
B2B Sales For People Who Hate Marketing

B2B Sales For People Who Hate Marketing

There was a time not so long ago when the absolute best marketing a company could employ was B2B sales outreach. Back then, a determined sales team could cold-call hundreds of leads, deliver a well-crafted pitch, and close more than enough deals to make the company...
Intangibles: Beyond Goods and Services

Intangibles: Beyond Goods and Services

If your company provides physical objects for money, you sell products. If your company performs activities for money, you sell a service. Makes sense, right? But, these days the line between products and services is blurry. Product retailers often promote a buying...