Field Notes

We’ve written extensively about the power of your brand. It is more than just pretty pictures and words. It is the starting point for all sales.  It introduces you to your customers long before you utter your first word. It flows through your company and guides every part of your process. It is the most important […]

Every day Americans attempt to cram more productivity into fewer hours. It usually occurs at the expense of efficiency. What appears to be “business” on the surface is usually nothing more than “busy-ness” at its core. Neither are alike in any way.  Rather than take a break for a much needed mental rest, or even

Capturing the attention of your audience in the midst of today’s digital clutter is a challenging feat to beat. While video marketing is a strong medium to help increase exposure, there’s no better way to stand out than with video storytelling. So what’s the difference? Video storytelling is more than leveraging visuals and sound. Storytelling

It’s no secret the modern workforce is doing more work outside of the office. This puts companies in the unfamiliar position of managing remote teams in a way that produces real results.  Technology has upended every facet of American life, especially the way in which we view our careers. With a connected device in our

There comes a time in a company’s evolution when they decide to pause their marketing and take a break. Common times for these breaks include summer and the weeks around the holidays, when companies are primarily focused on hitting deadlines and getting out of the office for family time. The reasons for this vary, but

Postcards, brochures, and any other kind of materials you hand out or leave behind are considered printed collateral. With the boom of digital marketing and social media, one might assume that printed marketing is dead, but we disagree and the statistics support our belief. According to data compiled by Vistaprint: consumers trust print ads 34%

Technical B2B companies can use gated content to capture leads on their websites. Whether it’s a white paper, survey report or another technical document, follow our three tips below to ensure that you’re consistently adding fuel to your sales engine: Choosing the write information to share is the most important step in the gated content

Digital marketing is competitive. Infographics are a great way to share your information in a new, distinctive, way. They’re essentially detailed information, or data, turned into easy-to-read graphics.  When to use B2B companies, such as engineers, manufacturers, tech companies, and more, can use infographics to provide a visual aid to their often complex, highly technical,

The energy industry has seen some tough times. Now that a recovery appears to be upon us, many upstream oil and gas companies are trying to redefine themselves in a new marketing era. Although it’s only been a couple of years since many companies reserved respectable portions of budget for marketing, the marketing landscape has

Home builders may design and construct dream homes in desirable neighborhoods, but if nobody knows about these homes, there won’t be much sales action. Traditional advertising, like direct mail, radio and newspaper ads, don’t produce the same results they once did. These days, buyers need to see more than just your offer. They want to