Field Notes

Are you winning the race towards your business goals? To learn that you must make sure each of your teams knows exactly what they’re supposed to do to contribute to the overall company progress. But it may not be so easy to determine what KPIs they should monitor to determine whether they’re on the right […]

We are Divining Point, your marketing agency dedicated to branding and demand generation for B2B and B2C companies. We have a mission to build greater trust in the marketplace by helping companies fulfill their promises made for their customers. We work with professional services and service-minded companies across multiple sectors. We are a team of rugged

Digital.com, an online resource providing guides and reviews for small businesses, declares Divining Point as one of this year’s Best Marketing and Advertising Agencies in Austin. Here are the baselines used to choose which agencies made the list: Via Digital.com “We evaluated 56 advertising and marketing agencies in Austin based on 10 different variables to

We are excited to announce that Kirsten Croft, or KC as we call her, has joined Divining Point as Project Manager. KC brings over 20 years of experience in the advertising and media research industry to our full-service agency.  Between her expertise in client relations and strong project management skills, KC is an integral part

Since 2013, Divining Point has strived to do one thing: Help companies succeed. Whether this is through branding, marketing, or strategy, we’ve dedicated ourselves to collaborating with businesses to help them grow, thrive, and prosper. As a result, web design agency ranking source, Best Web Designs, has named Divining Point as a Top Web Design Company in

Unlike the iconic movie Field of Dreams, no one comes to your website solely because you built it. With over 1.2 billion websites online as of March 2017, standing out among the crowd has become no mean feat. Whether you have a great idea for an online business or simply want to get your existing business

From fighting fires in the Navy, to starting his own business during a major life event, it’s safe to say Divining Point’s CEO, Coy West, has slayed the game. We had the privilege of sitting down with him to find out what led him to become a business owner, his future endeavors, and more.  Describe

Since 2013, Divining Point has strived to build greater trust in the marketplace by helping companies fulfill the promises they make to their customers. We understand the importance of creating strategies that build demand and create raving fans for our clients’ services. As a result, Divining Point has been identified by Clutch.co as a top

Your press release is ready, and you’ve prepped for the buzz. Your public relations strategy is primed and set for launch. Now what?  Public Relations – even in 2019 – is more than just a press release. While PR and marketing are similar in nature, they have very different goals.  The main goal of PR

The new episode of Toy Story introduces us to Forky, a seemingly worthless kid’s toy made from materials most of us would regard as trash. However, for marketers, Forky’s story and the development of his character is an object lesson in creating buyer personas.  Let’s start with the obvious. If you haven’t watched Toy Story