Cilio

Cilio is a pioneer in developing field service software for contract service installers that work for big box retailers like Lowe’s, Home Depot, and Costco. They’ve partnered with Divining Point since 2017 to help with various website redesign projects and aid with marketing support. In 2022, Cilio faced a significant challenge: despite offering a revolutionary web and mobile application, their online marketing presence remained outdated. They once again leaned on Divining Point to help modernize their approach once again.

To complement the website redesign, Divining Point launched an array of digital marketing campaigns, including targeted pay-per-click (PPC) advertising and strategic search engine optimization (SEO) efforts. These campaigns were designed to capture the attention of Cilio's diverse clientele, from large retailers like Lowe's and Home Depot to small, family-owned businesses, ensuring Cilio's solutions were visible and appealing to a broad audience.

The transformation was profound. The redesigned website not only makes information more accessible for the installer community but also significantly increases the opportunity for conversions.