For many people, there isn’t much difference between marketing and public relations. Unless you work in the industry, it’s tough to tell exactly what separates the two. Keeping up with recent PR trends and digital marketing jargon is quite the undertaking unless you live and breathe marketing like we do. Much of the confusion between […]
Answers to the 8 Most Frequently Asked Questions in PR Read More »
It’s unusual for an agency to share the inner details about how they create marketing solutions for their clients. Typically, an engagement goes like this: Although there are variations to this model, the iterative back and forth is pretty standard. What the client doesn’t see, and what the agency almost never shares, is what happens behind closed
The Untidy Truth About Creating Marketing Solutions Read More »
It’s every marketer’s dream to become viral. Viral marketing is content that spreads at the speed of light and transitions into an internet phenomenon practically overnight. This highly increased exposure – good or bad – generates interest in the brand and potentially more sales. So what makes viral marketing so successful? Is it the brand’s intensive
Business owners tend to rank word of mouth marketing as their favorite form of “free advertising”. But like most things in life, you get what you pay for. Here are five reasons why word of mouth marketing is the best and worst form of advertising. Word of Mouth Marketing Establishes Credibility Who do you believe more: the
Word of Mouth Marketing Is the Best and Worst Form of Advertising Read More »
The time comes when all businesses face a tough decision: building an in-house team or hiring a marketing agency. The rough, back-of-the-napkin math seems easy enough. What do you come up with when you look at the costs for a CMO and a small team of salaried employees to support your goals? You assume a few hundred
The Real Cost of Hiring A Marketing Agency Read More »
The creative process is not how most people perceive it. If we were to believe the stories on TV, all you’d need is a flash of genius from which everything else would come naturally. Nothing could be further from the truth. Case In Point We recently tackled a website project that was quite the internal roller coaster. Our
Three Steps to Supercharge Your Creative Process Read More »
A web design scam is making the rounds and landed in our inbox. Here is how we handled it, and what you should know to protect yourselves. An inquiry for a new project came through our website. It seemed harmless enough. It’s not unusual to get requests for our services, and we do our best to
How a Web Design Scam Tried to Ensnare Us Read More »
The competition for attention is fierce. Merely having something to say doesn’t mean people will notice you. It’s estimated that the average American sees up to 5,000 advertisements every day. Most of these ads are image based, which means we are bombarded with hundreds of photographic messages every hour. You may have the best product in
The Power Of a Photo Read More »
Successful businesses understand the value of a solid marketing process. They’re living proof. Without sound planning and a steady routine, businesses crash and burn. You can’t wing it forever without making irreparable mistakes. Years of hard work and brand value are quickly erased when a company decides to eschew the fundamentals of sound marketing. What
Stop Shooting From the Hip: In Praise Of the Marketing Process Read More »
Google receives over 63,000 searches per second on any given day. Through the practice of SEO, a business is able to place its information at the top of those billions of daily searches, making it much more likely that a potential customer will visit their website for more information. But how do you go about the process
