July 2024

Unlike the iconic movie Field of Dreams, no one comes to your website solely because you built it. With over 1.2 billion websites online as of March 2017, standing out among the crowd has become no mean feat. Whether you have a great idea for an online business or simply want to get your existing business […]

From fighting fires in the Navy, to starting his own business during a major life event, it’s safe to say Divining Point’s CEO, Coy West, has slayed the game. We had the privilege of sitting down with him to find out what led him to become a business owner, his future endeavors, and more.  Describe

Since 2013, Divining Point has strived to build greater trust in the marketplace by helping companies fulfill the promises they make to their customers. We understand the importance of creating strategies that build demand and create raving fans for our clients’ services. As a result, Divining Point has been identified by Clutch.co as a top

Your press release is ready, and you’ve prepped for the buzz. Your public relations strategy is primed and set for launch. Now what?  Public Relations – even in 2019 – is more than just a press release. While PR and marketing are similar in nature, they have very different goals.  The main goal of PR

The new episode of Toy Story introduces us to Forky, a seemingly worthless kid’s toy made from materials most of us would regard as trash. However, for marketers, Forky’s story and the development of his character is an object lesson in creating buyer personas.  Let’s start with the obvious. If you haven’t watched Toy Story

We’ve written extensively about the power of your brand. It is more than just pretty pictures and words. It is the starting point for all sales.  It introduces you to your customers long before you utter your first word. It flows through your company and guides every part of your process. It is the most important

Every day Americans attempt to cram more productivity into fewer hours. It usually occurs at the expense of efficiency. What appears to be “business” on the surface is usually nothing more than “busy-ness” at its core. Neither are alike in any way.  Rather than take a break for a much needed mental rest, or even

Capturing the attention of your audience in the midst of today’s digital clutter is a challenging feat to beat. While video marketing is a strong medium to help increase exposure, there’s no better way to stand out than with video storytelling. So what’s the difference? Video storytelling is more than leveraging visuals and sound. Storytelling

It’s no secret the modern workforce is doing more work outside of the office. This puts companies in the unfamiliar position of managing remote teams in a way that produces real results.  Technology has upended every facet of American life, especially the way in which we view our careers. With a connected device in our

There comes a time in a company’s evolution when they decide to pause their marketing and take a break. Common times for these breaks include summer and the weeks around the holidays, when companies are primarily focused on hitting deadlines and getting out of the office for family time. The reasons for this vary, but